How to Open a Shop

Interested in selling on Etsy? Welcome!

This guide helps you through the first steps of opening your shop, shares tips on how to get a strong start, and provides resources for further guidance along the way.

Jump to a section:

Can I sell on Etsy?

Etsy is a unique marketplace for handmade items, vintage goods, and craft supplies. On Etsy.com, you’ll find a community of makers, small-business owners, and shoppers who all share a passion for uncommon and rare goods.

Before you start an Etsy shop, make sure that your products can be sold on Etsy, and that you're in alocation where selling on Etsy Payments is available. Review ourseller policiesand learn aboutfeesfor selling on Etsy to make sure that selling on Etsy is right for you and your business.

What’s a handmade item?

What’s a vintage item?

What are craft supplies?

What products are prohibited on Etsy?

What if Etsy Payments isn't available in my country?

Create your shop

Before you create your shop,sign in or create an Etsy account. You’ll use this account to run your shop and to buy from other makers on Etsy. After creating your account, add yourprofile picture and bioto let other people in the Etsy community know who you are.

To create your Etsy shop

Set your shop preferences

Choose your shop name

Set up your payment and billing details

To get paid on Etsy, you need toconnect your bank account to your Etsy shop.

From the How you’ll get paid page:

Fill out your personal information.
At the bottom of the page, select the country where your bank is located underWhere is your bank located?

Sellers with US bank accounts

Sellers with bank accounts outside the US

Sellers in Australia

Turn on two-factor authentication

As a security measure, we require you to set up two-factor authentication. When you sign in from an unrecognized browser or device, we’ll send you a verification code to enter before accessing your account. You can receive this verification code through:

An authenticator app on your Android or iOS device (Recommended)
An SMS
A phone call

Learn more about two-factor authentication.

Set up your storefront

Once you’ve signed up to sell on Etsy, there are a few steps you need to take to complete your shop setup and prepare to start selling items. Like any online business, you should think through key factors in your selling workflow. Consider things like production time, policies, and your plan for shipping.

Shop aesthetic

Shop background

Shop information

Add more listings to your shop

Once you’ve completed all your shop sections, you are ready to start adding products to your Etsy shop. When you add a product to your Etsy shop, we call this a listing.Learn how to list an item.

Best practices for listing items

Marketing, branding, and promotion

Amarketing strategyis key to the success of your Etsy shop. Marketing will help new customers find your products, lets you keep existing customers up to date with the latest with your shop, and can lead to an overall rise in sales.

Getting started with marketing

Start selling

On Etsy, we take pride in our sellers offering buyers a great experience.Read tips for offering great customer service. If you provide consistent, excellent customer service, you may become aStar Seller.

Tips for managing your shop

Grow your business on Etsy

To take your shop to the next level, review our essential guides to get started with:

We have plenty of resources to help you learn more about selling on Etsy. Explore theSeller Handbookfor in-depth guides on everything you need to run a successful business on Etsy. Listen to theEtsy Success podcast, and watch ourvideos.

You can also connect with our community of talented and knowledgeable sellers in theEtsy Community.

Want to know more about running a successful Etsy shop?Enroll in an Etsy U classto learn from experienced sellers.

Enroll in Etsy U